How to Handle a Ghost Writer
A growing number of business and eCommerce store owners are starting to add blogs to their websites and eCommerce stores. The challenge that they face is that it can be rather difficult to find enough time to write enough content while at the same time handling the other writing benefits. Ghost writers can be brought in to write the content and then post the articles under the business owner’s name.
If this is something you are interested in, you will want to make sure that you take adequate precautions and make preparations. This is the best way to get the blog content you want while at the same time making sure the ghost writer can complete her work.
Determine in Advance What You Want Technically Speaking
You need to make sure that you have in mind your technical requirements for the blog posts. This includes everything from the citation style for any sources to whether you want outbound links to sites like the shopify websites. You will also want to put in the specific formatting requirements. Make sure that these are in the requirements for the job position.
Clearly Describe the Tone You Want
Do not just say that you want formal or informal writing. You need to make sure that you say what tone you want. Use specific adjectives. If you have a sample, then share that. You may also want the ghost writer to provide a sample or two to see if the writing style works for what you want.
Set Up a Schedule
To post regular content, you need to make sure that you have articles to post. Even if you have a great ghost writer, it may be a good idea to have a schedule set up in advance. Ideally, you should set it up so that the writing schedule creates a backlog of material. Otherwise, you run the risk that some sort of delay might come up, and you could be without content. When you set up the schedule, try to match it to your calendar of events. If you have a big sale coming up or a new event that’s developing your brand, make sure that you coordinate key posts with those events.
Read Every Post
No matter what, make sure that you read every post before you submit it to the website. You do not want to be one of those eCommerce store owners who just lets the work get published. You need to read it for a couple reasons. First, you need to make sure that the content meets your standards and creates the effect that you want. Second, you need to make sure that the content does not cause some sort of problem. Third, you need to make sure you are familiar with the content. After all, if you’re claiming to have written these articles, you need to make sure that you can actually talk to people about what they say. You never know when a customer might run into you and start chatting about a great article you wrote. It would be very embarrassing if you didn’t know what he was talking about.
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